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Dr. Sara Cullen

Dr. Sara Cullen is recognized internationally as one of the Asia Pacific region’s most experienced advisors in service and outsourcing contracts. She provides expert guidance to both buyer and seller organizations, helping them design outcome based contracts, navigate complex issues, and manage contracts effectively.

Her strategic insights and industry knowledge equip her clients to achieve superior results in their outsourcing and service agreements, establishing her as a key advisor in the field.


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Capability Development

Buying Wisely

Choosing which providers your organisation will depend upon for many years is a critical activity. Vigilant selection delivers the best match - if your organisation truly knows the market and what it wants.

Category management

Category Management

This clinic first takes you through what CatMan is and its lead role. We then explore some of the common elements - understanding your supply base, segmenting options, and knowing the category markets and how to leverage them.

Contract Management

This clinic is ideal for those ready to drive contract management to new levels. It is a masterclass for experienced professionals that will help you transcend the traditional, more administrative role that has been the nature of contract management.



This clinic will enable your team to set the scene for success and then drive it home. Focus on measuring what matters most, not measuring just for the sake of having KPIs. Create KPIs that stakeholders want to see, in the way they want to see them. Have the confidence to develop SMART KPIs that actually work in practice


Writing a clear and concise SoW seems easy in theory but is incredibly challenging in practice. This session shows you how to write a SoW that will work and be highly valued by your business and your providers.

Supplier Relationship Management

The clinic starts at the most strategic level by to categorising your suppliers by mutual importance (how important each party is to the other). This sets up what is possible. We then design the behaviours that one of your key relationships requires, learn how turn these into a scorecard and contract feature, and how make it work in practice.

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